From Coaching Bodies and Minds to Coaching Executives with AI

For a long time, my work lived in the space of movement, wellness, and mindset.

Through inMotion-Coaching, I worked with people navigating change in their bodies and lives — endurance athletes, individuals rebuilding routines, and people learning how to stay present through discomfort, uncertainty, and long timelines. That work taught me how change actually happens: not through force, but through attention, recalibration, and consistency.

What I didn’t know then was that those same patterns would later show up so clearly in my work with AI.

When AI began entering my professional life, it was tempting to see it as a sharp turn — from coaching into technology. In reality, it was a continuation. The questions were the same, even if the context had changed:

How do people adapt when the ground shifts?How do they integrate something powerful without being overwhelmed by it?How do they maintain judgment, perspective, and agency when conditions are uncertain?

My background in sociology and information systems gave me a framework for understanding systems and behavior. My years in coaching gave me something just as important: a way of working with people that is grounded, human, and patient with complexity.

Endurance sport has been a constant thread through this journey. I’ve qualified for the Ironman 70.3 World Championships and for the Boston Marathon multiple times — not as a statement of achievement, but as a lived experience of long arcs, imperfect conditions, and steady recommitment. I’m currently working toward qualifying again, with the same mindset I bring to my professional work: attentive, adaptive, and honest about what progress really looks like.

Today, my focus is working with executives navigating AI and rapid change. I don’t approach AI as something to “master” quickly or deploy aggressively. I approach it the same way I approached coaching years ago: by starting with how someone thinks, decides, and works — and then integrating new tools in ways that reduce friction rather than add to it.

The work has changed. The core hasn’t.

inMotion-Coaching remains the thread that ties it together — a belief that growth happens through clarity, presence, and thoughtful integration, whether the challenge is physical, psychological, or technological.